Digital production print is one of the fastest-growing sectors in the print industry, and it’s easy to see why that’s the case. Exciting new production print techniques are allowing print shops and end-users alike to respond to new print-related marketing trends.

Here’s what’s in store for production print users in 2018 and beyond.

1. Variable data printing.

One-size-fits-all was never a good idea, and with variable data printing, you can customize your message to individual recipients. With user-friendly interfaces, it’s easy to create a library of customizable templates ready for your variable data input.

2. Bridge the gap.

With a Savin production print solution, it’s easy to bridge the gap between your online and brick-and-mortar presence. Use flyers, business cards, and other handouts to direct customers to social media, websites, and blog posts.

3. Attention-grabbing color.

Intense color palettes featuring brilliant iridescent inks won’t fail to get your customers’ attention. Add coupon codes to track your success.

4. Try new techniques.

Combine color with unique production print techniques to take your marketing materials to the next level. Here’s what’s on trend for 2018.

• Let it shine. Try foil stamping techniques to add some attention-grabbing shimmer to your handouts.
• Let it shine even more. Spot varnishing lends even more impact by highlighting logos and other features to make them stand out from the background.
• Make an impression with texture. Customers are more likely to pick up a business card or other handout when it includes texture. Use a raised ink technique to draw attention to your company or try debossing to stamp your logo deeply into the surface of a postcard. They’ll touch—and remember.

Are you ready to meet the challenging marketing trends of 2018? Contact us at CORE Business Technologies for an exciting production print demonstration today!